By bringing a Sports Drink especially designed for gaming and E-sports to market in such an engaging way with the Clemenger team has been tremendous fun and we hope consumers enjoy it as much as we did creating it.” This year has shown us that gaming and E-sports will only continue to head in one direction, and that’s up. James Deysel, Head of Hydration at Frucor, adds, “It’s always exciting to push the boundaries of a category with products that are truly relevant to consumers and the way they interact with the changing world around them. And hats off for letting us have a bit of fun in the gaming world.” Hats off to the team at Maximus for letting average gamers like me finally get a taste of victory.
With the banter turned up to 11, the perennial losers basked in ‘their’ victories, then we revealed that this unexpected skill upgrade and was all made possible by Maximus Game On.Ĭlemenger BBDO Sydney ECD Brendan Willenberg says: “Look, is it ethical to be able to borrow one of the world’s best gamers to log in under your handle and destroy your mates in a game of FIFA? Probably not… but is it funny. To launch the idea, Maximus partnered with IGN and found some of Australia’s most lopsided gaming rivalries and turned them on their head with a little helping hand from pro-gamer JarradHD, who secretly stepped in on the lesser player’s behalf. To launch Maximus Game On – Australia’s first gaming sports drink designed for sofa-dwelling athletes – Maximus is letting punters borrow the services of one of the world’s best pro-gamers to help them bury their mates (and earn slightly dubiously gained bragging rights).
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